67 Minutes of Kindness- Mandela Day

Nelson Rolihlala Mandela: 

18 July 1918 – 5 December 2013 


67 Years in the fight for Human Rights, Freedom and Reconciliation 

for 67 Minutes of your time for Kindness!


On the 18 July, we celebrate the birthday of Nelson Mandela – a man of integrity, kindness and a passion for peace and reconciliation. We give thanks to his incredible legacy that spans generations with a celebration of giving back to the community. 

 

Called into action on the by the United Nations General Assembly in 2013 – the 18th July is a global celebration of the life and commitment of Nelson Mandela – a global call to action for people to recognise their power to change the world around them. 

Nelson Mandela’s hope for the 67 Minutes Campaign was that just 67 minutes of giving back to the community would inspire us all to perform regular acts of community service, collectively becoming a society who devote time to improve conditions in our community: 

Changing Lives for the Better – Every Day! 

Let us celebrate his life and legacy:

Here is what you can do! 

 

South Africa 

67 Blankets For Madiba: Shhh… Secret Scarves Challege 2024! 


67 Blankets for Mandela was founded by Carolyn Steyn in December 2013, when Zelda La Grange (Nelson Mandela’s former personal assistant), challenged Carolyn to make 67 Blankets for Mandela Day in 2013. Carolyn committed to the challenge and realised she would need help from friends – so through social media Carolyn rallied those around her and 67 Blankets was formed. It is now a global initiative, having distributed over 165,000 blankets and broken 4 Guiness world records! 


To mark 21 years of democracy in South Africa, 67 Blankets created the worlds largest crochet blanket in the world (measuring 3,377m) that was spread over the Union Buildings in Pretoria South Africa! 




The Challenge this year is for the community to drop scarves in Secret Locations around South Africa. Each scarf will be handmade and can be dropped off at various locations where it will be labelled by 67 blankets with a message that reads: 


“I AM NOT LOST. IF YOU ARE COLD AND NEED ME, PLEASE TAKE ME. With LOVE,

67 BLANKETS FOR NELSON MANDELA DAY.” 


 67Blankets is a Global Initiative and has worldwide representatives – if you are not in South Africa, you can still participate from anywhere in the world! – find your Country Ambassador here



United Kingdom 

Mandela8 – Celebrating Communities 


Princess Park in Liverpool has officially created a Memorial dedicated to Nelson Mandela and will be hosting various events around the city.  For the full events and ideas list Click here 


 

It doesn’t stop there – here are some ideas of how you can spend your 67 Minutes anywhere in the world: 

  •  Distribute food Parcels 
  • Volunteer at an Animal Shelter 
  • Plant a tree 
  • Volunteer at an Old Age home 
  • Donate old clothing to the Salvation Army or Shelters in your area. 
  • Draw a chalk message with your children and post it to social media 
  • Read a book at a Children’s Home/Shelter 
  • Involve your company/ organisation to Donate or spend time as a team giving back to the community – create memorable moments with your colleagues by creating challenges 

The list is endless – all that is required is 67 Minutes of time dedicated to giving back, spread the love on social media and create global awareness with the hashtags: 

#MandelaDay2024 #ItsInYourHands

June 3, 2025
Why Not You? Why Not Now? If you had the chance to save up to three lives in under an hour—no cape, no superpowers needed —would you do it? On June 14, we celebrate World Blood Donor Day, and here in Australia, it’s also National Blood Donor Week—a time to pause and thank everyday legends who give a little to make a massive difference. But let’s be real: this isn’t just a celebration. It’s a call to action. Because while 1 in 3 Aussies will need blood or blood products in their lifetime, only 1 in 30 actually donates. That’s a whole lot of Aussies counting on a very small, very generous group of people to keep the rest of us alive. The Real-Life Impact of One Small Act It might feel like a small thing—lying back for 10 minutes, squeezing a stress ball, and enjoying a free juice—but blood donation keeps Australia’s health system moving. Every single donation goes further than you might think. It could be used in a life-saving surgery, during a cancer patient’s treatment, or to help someone recover from a major car accident. Then there’s plasma—the golden liquid used in over 18 different medical treatments. Plasma is used to help patients with cancer, burns, immune deficiencies, haemophilia, kidney conditions, and more. And the need for plasma is growing fast. In fact, plasma donations are now the most in-demand donation type in Australia. Think your one donation won’t make a difference? Let’s talk about James Harrison, the Aussie known as the “Man with the Golden Arm.” After life-saving surgery in his teens, James pledged to give back—and he did, 1,173 times over more than six decades. His rare blood was used to help make an injection that saved 2.4 million Australian babies from a deadly condition called Rh disease. James passed away peacefully earlier this year at age 88, and his legacy reminds us what one person—just one—can do. Why People Don't Donate (And Why Those Reasons Might Not Hold Up) We get it. Life’s busy. Needles aren’t exactly a crowd favourite. You’ve got work deadlines, travel plans, or maybe a low-iron warning from that one blood test in 2012 still rings in your ears. But let’s be honest: a lot of us are counting ourselves out without really checking if we’re in. Some of the most common reasons people don’t donate? “I’ve got tattoos or piercings.” Totally fine—usually you only need to wait four months after getting them. “I’ve travelled recently.” Travel exclusions aren’t what they used to be. Check the latest guidelines—you might already be cleared. “I’m on medication.” Lots of medications are donation-safe. When in doubt, just ask. “It takes too long.” Most donations take less than an hour—faster than your average dentist appointment and infinitely more fun (plus better snacks). “I thought I couldn’t.” That’s the big one. A lot of people think they’re ineligible when they’re not. In fact, more than 13 million Australians may be eligible but aren’t donating. So if it’s been a while—or if you’ve never donated—now’s the time to check. Because every four minutes, Australia needs a new donor to meet demand. That’s not a once-in-a-while thing. It’s a constant , and right now, the need is the greatest it’s been in nearly a decade. Thinking About Donating for the First Time? We know the first step can feel like the biggest one. But honestly? It’s not scary. It’s actually kind of… great. Lifeblood donation centres are friendly, chill, and welcoming. You’ll be greeted with smiles, helped every step of the way, and get to relax afterwards with a snack! Here are some quick tips to make your first donation feel easy (and rewarding). And here’s a little bonus: studies have shown that people who give blood regularly often report feeling healthier, happier, and more connected to their community. So yes, it actually feels good to help others . 
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